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Privacy Policy


Welcome to Soul Expression Apparel Website, (referred to as the "Website" or "Services"). The Services are operated by Soul Expression Apparel, LLC. ("we," "us," or "our"). We value the privacy and security of your information and personal data ("Information"). This Privacy Policy ("Policy") explains the information we collect from users of the Services, how we use it, the potential sharing with other parties, and the controls users have over their data. We recommend reading this Policy carefully.

Any updates or changes to this Policy will be posted on this page of our website. By using or accessing the Services, you indicate that you have read, understood, and agreed to be bound by this Policy.

Our Services are operated in the United States but are accessible worldwide.

For users located in the European Economic Area ("EEA"), Switzerland, or the United Kingdom, we are subject to the UK General Data Protection Regulation ("UK GDPR") and the EU General Data Protection Regulation ("EU GDPR") and act as the Controller of your data.

California residents should refer to the section titled "Your California Privacy Rights" to understand their rights.

If you have any questions about this Policy, please reach out to us at


Types of Information

Through our Services, we may collect the following types of information:

(1) "Personal Data," such as your name, email address, phone number, account or mailing address, and other information used to directly identify and contact you. In some cases, this may include certain Device Information or information from the signature block of your email.

(2) "Device Information," which includes details about the computer or device you use to access our Services, such as your computer's IP address, mobile device identifiers (like Apple IDFA or an Android Advertising ID), browser type, operating system, internet service provider, and device settings.

(3) "Usage Data," which relates to your use of the Services, such as the pages visited, sites used before or after visiting ours, actions taken within the Services, content or advertisements accessed, forwarded, or clicked on, Wi-Fi connections, date and time stamps, log files, and diagnostic, crash, website, and performance logs and reports.

As described below, we collect Personal Data only when you provide it to us. However, we may gather other types of information through automated means like software developer kits, cookies, and web beacons (which are discussed in more detail below).

Personal Data

You can browse the website without submitting any Personal Data. However, we need to collect relevant Personal Data to provide specific services offered by the Services. This includes situations when you create an account on our website, contact us, subscribe to our newsletter or alerts, opt in to SMS messages, participate in contests or promotions, order our products, submit product reviews or feedback, complete optional surveys, contact customer service, or interact with the Services in any other way.

We use the Personal Data we collect to respond to your requests, communicate with you about the Services and our content, send promotional or marketing communications, prevent potential fraud, provide product information, service your requests and orders, and offer the relevant services, features, or functionality associated with your submission. When you submit Personal Data through the Services, either by directly providing it to us upon request or voluntarily disclosing it through comments, you consent to the collection, use, and disclosure of your Personal Data as outlined in this Privacy Policy.

Device Information & Usage Data

Whether or not you submit Personal Data, whenever you visit our Services, we or our service providers may collect, store, or accumulate certain Device Information and Usage Data. This information may be used for the purposes described above regarding Personal Data and, in aggregate form, for internal business purposes such as optimizing the Services, evaluating content popularity, generating statistics, developing marketing plans, and general administrative, analytical, research, optimization, and security purposes.

Information to and from Social Networks

We may provide functionality allowing you to connect to our Services through a third-party social network like Facebook, Twitter, or Instagram (each "Social Network"). If you connect through a Social Network, we may collect Personal Data from your profile, such as your name, username, and email address, and use that Personal Data for the purposes set forth in this Policy. Additionally, our Services may offer social sharing features that allow you to "Share" or "Like" on a Social Network. If you choose to use these features, they may involve the sharing and collection of information to and from such Social Networks, so it's advisable to review the privacy policy of each Social Network before using these features.


We will never disclose, rent, sell, or share your Personal Data with third parties for direct marketing purposes. We only share your information with third parties for the purposes described below.

We engage companies or individuals to provide certain services related to the functionality and features of the Services, including content streaming, email and hosting services, software development, data management, orders, payment processing, form management, quizzes, and polls, customer service, returns, live chat, marketing, fraud prevention, product reviews, questions, and administration of contests and other promotions. We refer to them as our "Service Providers." We may share your Information with Service Providers as needed for them to perform their services for us, and they are permitted to use your information only for such purposes.

We use Shopify, Inc. to host our website and process our orders. You can find Shopify's privacy policy at:

The server automatically logs the IP address you use to access our website, along with other information about your visit, such as the pages accessed, information requested, date and time of the request, the source of your access to our website (e.g., the website or URL that referred you to our website), and your browser version and operating system.

In specific cases, such as with Paypal and Afterpay, which handle payments, you may be directed to a third-party website governed by its own privacy policy:

We may also share or transfer Device Information and Usage Data in aggregated, anonymized form with our affiliates, licensees, partners, and Service Providers for administrative, analytical, research, optimization, and security purposes. However, such information will not be linked to your Personal Data or used to identify or contact you.

Finally, we may share your information: (i) In response to subpoenas, court orders, or other legal processes; to establish or exercise our legal rights; to defend against legal claims; or as required by law. In such cases, we reserve the right to raise or waive any legal objection or right available to us; (ii) When we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company, our users, or others; and in connection with the enforcement of our Terms of Use and other agreements; or (iii) In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.


We may utilize specific automatic analytics and tracking technologies to perform various functions, such as storing your information, collecting Device Information and Usage Data, understanding your use of the Services, and customizing the content offered to you on the Services. We may use platforms like Google Analytics to provide aggregated or anonymized information regarding demographics, geography, interests, or affinities. Other technologies we may employ include:

(1) Cookies. Cookies are text files placed in your computer's browser to store your preferences. We use cookies or other tracking technologies to comprehend site and Internet usage, improve or personalize the Services, and customize the content, offerings, or advertisements you encounter on the Services. For instance, cookies may be used to personalize your experience on the Services or remember settings you have chosen. Most web browsers automatically accept cookies, but you can usually configure your browser to prevent this. However, not accepting cookies may restrict access to certain Service features.

(2) Web Beacons. We may also use "web beacons," clear GIFs, or similar technologies, which are small pieces of code placed on a web page or in an email, to monitor the behavior and collect data about the visitors viewing a web page or email. For example, web beacons may count the users who visit a web page or deliver a cookie to the browser of a visitor viewing that page. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).

(3) Mobile Device Identifiers and SDKs. We may sometimes use or partner with publishers or app developer platforms that use mobile Software Development Kits ("SDKs") incorporated into the Services to collect information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), geolocation information, and other details about your device or use of the Services. A mobile SDK may function as the mobile version of a web beacon (see "Web Beacons" above).

By visiting the Services, whether as a registered user or otherwise, you acknowledge and agree to give us your consent to track your activities and your use of the Services through the technologies described above, as well as similar technologies developed in the future. We may also use such tracking technologies in the emails we send to you. Please note that no such tracking technologies will collect any Personal Data from you unless you voluntarily submit it to us, and data related to you individually is not shared with any third parties.


We retain the Personal Data we receive as described in this Privacy Policy for as long as you use the Services or as necessary to fulfill the purpose(s) for which it was collected, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.


We take reasonable precautions to protect our customers' Personal Data against loss, misuse, unauthorized disclosure, alteration, and destruction. However, please remember that no data transmission over the Internet or any wireless network can be guaranteed 100% secure. As a result, while we strive to protect your Personal Data, we cannot ensure or warrant the security of any information you transmit to or from us, and you do so at your own risk. You hereby acknowledge that we are not responsible for any intercepted information sent via the Internet and release us from any claims arising out of or related to the use of intercepted information in any unauthorized manner.

If you believe we or any third party are improperly using your Personal Data, please immediately notify us via email at


Except to the extent personal data is used by third-party ad networks for online behavioral advertising, neither we nor service providers on our behalf engage in profiling or automated decision-making activities that produce legal or similarly significant effects upon you.


Children under 16 years of age are not permitted to use the Services. We do not knowingly collect or solicit Personal Data directly from anyone under the age of 16. If you are under 13, please do not send us any Personal Data about yourself, including your name, address, telephone number, or email address. If we learn that we have collected Personal Data from a child under the age of 13, we will delete that information as quickly as possible. If you are a parent or guardian of a child under 13 years of age and believe your child has provided us with Personal Data, please contact us at


Our Services or communications may contain links to third-party websites, over which we exercise no control, including embedded, sponsored, or co-branded content. Except as set forth in this Policy, we do not share your Personal Data with those third parties. We are not responsible for the privacy policies of any third party or their management of your Personal Data. Since they may handle your information differently than we do, we suggest you read the privacy policies on those third-party websites before submitting any Personal Data to such sites.

Additionally, for certain functions, such as returns, forms, and customer service, you may be redirected to a third-party platform. See the above section regarding "Sharing of Information."


Opting Out of Communications

As mentioned above, we may use the Personal Data we collect from you to send you newsletters or other communications from us, including those of a promotional or marketing nature. If you do not wish to receive such communications, you can opt out.

You can also choose to opt out of receiving communications from us at any time by sending an email to with the subject line "Opt Out."

Additionally, you have the option to communicate through text messages regarding your orders and our products. You can withdraw your permission to be communicated with by text message at any time by texting "STOP" to +18559493479. For more information or assistance, reply "HELP" to +18559493479 or contact us at Please refer to our Messaging Terms & Conditions for further information and terms that apply to our text message program.

Disallowing Cookies and Location Data Collection

You have the ability to opt out of the collection and use of certain information we collect about you through automated means by adjusting the settings in the device you use to access the Services. Additionally, your browser may provide instructions on how to be notified and opt out of receiving certain types of cookies. However, please be aware that without cookies, some or all of the features of the Services may not be available to you.

The online advertising industry also offers websites where you can opt out of receiving targeted ads from data and other advertising partners participating in self-regulatory programs. You can access these sites and learn more about targeted advertising, consumer choice, and privacy at:

Your Right to Access, Review, and Delete Personal Data

Under certain laws, including the General Data Protection Regulation ("GDPR") and the California Consumer Privacy Act ("CCPA"), you have the right to: confirm that we hold Personal Data about you, request access to and receive information about the Personal Data we hold about you, restrict the use of the data, receive the data in a portable format, receive copies of the Personal Data we hold about you, update and correct inaccuracies in your Personal Data, object to the continued processing or use of your Personal Data, complain to a supervisory authority, and have the Personal Data blocked, anonymized or deleted, as appropriate. The right to access Personal Data may be limited in some circumstances by local law. If you qualify to exercise these rights, please contact us as specified below.

Soul Expression Apparel, LLC.

Attn: Policy

3727 W Magnolia Blvd., Ste. 141

Burbank, CA 91505


We may request additional information from you for identity verification purposes or to confirm that you have an applicable email account.

Please note that we reserve the right to retain an archive of such Personal Data for a commercially reasonable time to ensure that its deletion does not affect the integrity of our data, and we further reserve the right to retain an anonymous version of such information.

Do Not Track

We use analytics systems and providers and participate in ad networks that process Personal Information about your online activities over time and across third-party websites or online services. These systems and providers may provide some of this information to us. We process or comply with any web browser's "do not track" signal or similar mechanisms.

Please note, however, that you may find information about how to opt out of online behavioral advertising or block or reject certain tracking technologies in the section captioned "Disallowing Cookies and Location Data Collection" above.


For California residents, please refer to our "California Privacy Notice" for more information about specific legal rights.


Nevada law allows our users who are Nevada consumers to request that their personal data not be sold (as defined under applicable Nevada law), even if their personal data is not currently being sold. Requests may be sent to


If you are located outside the United States, including in the EEA, we transfer Personal Data for processing in the United States, including Personal Information sent via emails or when you make an order. Under the GDPR, we are considered a "controller" of the Personal Data of EEA Data Subjects. By using the Services outside the United States, you acknowledge that we will transfer your data to, and store your Personal Data in, the United States, which may have different data protection rules than in your country, and Personal Data may become accessible as permitted by law in the United States, including law enforcement and/or national security authorities in the United States. For transfers of data into and out of the EEA, pursuant to Article 46 of the GDPR, we use standard contractual clauses adopted by the European Commission.

Rights of EEA Residents

This section of the Privacy Policy is applicable to individuals located in the EEA, Switzerland, and the United Kingdom ("EEA Data Subjects").

Our purpose for collecting and processing Personal Data from EEA Data Subjects is to provide them with the features and functionalities of our Services and information regarding our Services. The legal basis for processing Personal Data is because it is necessary for the performance of a contract between us to provide you with the Services and its related features and functionality and, in other circumstances, may be necessary for our legitimate interests in making the Services available and secure, or to exercise our rights or comply with legal obligations. We also rely on your consent to receive information about our Services. You may withdraw consent from receiving marketing and promotional communications by clicking the "Unsubscribe" link on the communication or sending an email to with the subject line "Opt Out." If EEA Data Subjects do not provide Personal Data to us or withdraw consent for processing such Personal Data, we may not be able to provide such individuals with certain features or functionalities of the Services or information regarding the Services, including processing orders. Note that we do not collect any sensitive personal information about you.

EEA Data Subjects may obtain information about the Personal Data that we hold about them by contacting us at


We retain the right to modify this Policy at any time. If any changes are made to this Policy, we will repost the updated version in the "Privacy" section of our Services, with the date of modifications indicated at the top of the page. We recommend reviewing this Policy periodically to stay informed about any updates. If you have any inquiries regarding the implemented changes, please contact us at, with "Information Regarding Updated Policy" in the subject line. Your continued use of the Services after such modifications will be considered as your acceptance of the changes. If you do not agree with any of the changes, you may choose not to use the Services or opt-out by sending us an appropriate notice.


All other terms governing this Privacy Policy are outlined in our Terms of Use, which are incorporated herein by reference.

If you have any questions or comments about this Policy, feel free to reach out to us at, with "Privacy" in the subject line of your email.